Ovation Launches on AT&T U-Verse TV

Distribution up 20 Percent as the 5-year old Network Passes the 50 Million Subscriber Mark

Santa Monica, CA -- March 12, 2012   Ovation, the only network dedicated to art, artists and all forms of artistic storytelling, has grown nearly 20 percent over the past year, passing the 50 million mark this month, according to Nielsen data.  Contributing to that growth is a recent launch on AT&T U-verse® TV.  The announcement was made today by Brad Samuels, EVP, Content Distribution, Ovation.

“AT&T U-verse has been one of the fastest growing pay TV providers and has significant penetration in many of the major DMAs.  We are very pleased to be joining their lineup," said Brad Samuels, EVP, Content Distribution, Ovation. “Ovation has had a great year, with the second highest growth rate among all Nielsen-measured networks*.  We’re now in over 50 million homes -- remarkable growth for a five-year-old network.”

“We’re proud to bring Ovation and its support of the arts to the U-verse TV channel lineup,” said Dan York, President of Content, AT&T. “This agreement helps us with strategic content initiatives, and brings our customers more unique programming choices."

About Ovation
Ovation is the only multi-platform network celebrating all forms of artistic expression.  Its programming tells the stories of artists, their work, and the powerful impact art has on each of us.  Ovation programming is a one-of-a-kind mix of original and selectively curated documentaries, series, films and specials.  The network reaches a national audience of 51 million homes and is available on cable systems across the country, as well as nationally on DIRECTV, Dish, Verizon FiOS and AT&T U-verse. Ovation is also available in HD and VOD (both in standard and high definition).  Ovation extends its linear channel experience for viewers online via its popular website, www.ovationtv.com.  In addition to offering contests, trivia, facts and supplemental video online, the network has created an award-winning online community (www.ovationtv.com/community) for everyone from passionate artists to the curious.  To date, over 190,000 pieces of original art have been uploaded to the site by members.

About AT&T U-verse
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries.  It also offers advanced TV services under the AT&T U-verse® and AT&T ¦DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.
 
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.  This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.
Geographic and service restrictions apply to AT&T U-verse. Call or go to www.att.com/uverse to see if you qualify.

For more information, contact:
Patricia Frith
Patricia Frith Marketing (for Ovation)
Tel: 818 876-0480, Cell:  310 490-2368
Email: pfmarketing@roadrunner.com

ªNotes: Ovation March 2011 UE: 42,611, March 2012: 50,949, +19.6%; MLB Network March 2011: 55,380 March 2012 – 67,729, +22.3%