With a mission to "Make Life Creative," Ovation TV is a multiplatform network focused on entertaining, inspiring and engaging the artist in all of us by offering original and acquired programming focused on art, culture and personal creativity. The network is distributed via cable, satellite and telco, and is complemented with its popular broadband website (www.OvationTV.com). Ovation TV premiered in 1997 and was re-launched on June 20, 2007 to a national audience with its additional carriage on DIRECTV. Since then, the network has added carriage on DISH Network and on major cable systems across the country en route to becoming one of the fastest-growing television networks, with a subscriber base approaching 30 million.
As the destination for all things art, Ovation TV appeals to a multi-generational audience. The network delivers content with broad appeal via its traditional linear television network and uses its broadband and video-on-demand (VOD) platforms to serve a rich in-depth brand experience -- targeted to specific artistic genres -- to an audience that is passionate about art, culture and personal creativity.
Ovation TV's primetime programming features a different theme, or "genre," each night -- performance, people, visual arts, music and film -- with weekends devoted to original and event programming. The network showcases the world's greatest artists in theater, dance, opera, literature, film, visual and fine art, music, design, photography and architecture. In addition to original programming, the schedule also leverages an extensive library of high-caliber programming amassed from major studios, independent producers, leading American performing and cultural arts institutions, arts education organizations and other sources from around the world.
Complementing the network's slate of original and newly acquired programming, Ovation TV's groundbreaking partnerships with cultural institutions and art education organizations provide a significant supply of high-caliber, locally relevant content that will also be made available through local VOD and the internet. The partnerships provide distributors with unique opportunities for local involvement and an increased community profile. In addition to participating in the industry's acclaimed Cable in the Classroom initiative, the Ovation TV brand will ultimately serve as a broad resource for educators who will be able to integrate Ovation TV content into their school curriculum.
With Ovation TV, cultural institutions and distribution partners gain previously out-of-reach access to local and national marketing opportunities and programming platforms. Through educational initiatives and with public service support, art education organizations are provided valuable interface with a passionate audience, network distributors and community leaders. The organizations also have opportunities to showcase and share their successful program initiatives and discover other programs nationwide.
Via its website, www.OvationTV.com, audiences can experience the entire Ovation TV brand, accessing in-depth content in various sub-categories via broadband offerings. The broadband platform serves consumers' creative interests by aggregating information from the network’s partnerships with cultural institutions and art education organizations around the country, as well as providing forums for discussion, discovery, and the sharing of creative passions. Among the resources are artist and museum profiles, user- generated content, content provided by cultural institutions and art education organizations, a social network, news and local event calendars.
In addition to national distribution on DIRECTV (channel 274) and DISH Network (channel 157), Ovation TV has national agreements with Time Warner Cable, Verizon, Comcast Cable, Mediacom Cable, and Insight Communications, with carriage in major art and cultural markets including New York City, Chicago, Washington D.C., Dallas, Tampa/St Petersburg, Orlando, San Diego, San Antonio and Austin, bringing its subscriber base to nearly 30 million.