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944.com | Standing Ovation
944.com
Standing Ovation
Say No to Dancing with the Stars and Tune In to the New Network That Expands Your Mind
With the uncertainty involved in the upcoming elections, the slumping economy and frustratingly similar reality shows, it’s nice to know that an intelligent alternative is just a click away.
Originally founded in 1996, Ovation TV re-launched in 2007 with a revamped focus to become a multi-platform destination for all things related to art. The 24-hour channel is the only television network devoted exclusively to art, personal creativity and making the arts more accessible to viewers in their daily lives. “Ovation TV taps into the arts and culture in a new way that engages the artist in all of us,” says Chad Gutstein, the network’s executive vice president. Gutstein and his partners used their passion for different genres of art as inspiration in order to ensure that Ovation TV would be palatable to a broad audience.
Ovation TV has made formal partnerships with major cultural institutions and arts education organizations, such as the LA Opera, the Harlem School of the Arts, the Museum of Contemporary Art and the Museum of Modern Art. The mutually beneficial partnerships increase awareness and provide national marketing opportunities for both parties, while also giving audiences easier access to content from art organizations from across the country. The alliances allow national exposure and airtime that the institutional marketing budgets would not normally allow. In return, the cultural institutions raise visibility of Ovation TV and its programming to key audiences, and the content opportunities that vary by agreement include original short-form programming that showcases collections, critically-acclaimed exhibitions and performances, as well as education outreach opportunities.
For those of us chained to a computer for the majority of daily consciousness, Ovationtv.com offers one-click access to abbreviated programming, artist and museum profiles, local events calendars and more. A critical component in the multi-platform strategy created by Gutstein and his partners, Ovationtv.com will serve as a bridge for local arts communities nationwide. With Internet access and some multi-tasking skills, it is finally possible to check stock prices, talk to family and explore the vibrant art scenes across the country without even leaving the office and barely lifting a finger.
Ovation TV exemplifies a media company of the future. Rather than compete with networks that offer art-related programming, Ovation TV works to distribute what is the latest and greatest in all things creative. It’s no wonder that Ovation TV has become one of the fastest growing television networks in the country, reaching nearly 30 million subscribers. Ovation TV, the cultural institutions and art-loving audiences are kindred spirits and benefit from all the multi-level platforms — on air, online and on the ground. “Ovation TV makes an important contribution to society,” says Gutstein. “Art is important.”
Ovation TV is nationally distributed on Direct TV (Channel 274), the DISH Network (Channel 157) and via cable carriage on networks in major arts and cultural markets around the country. Why stress over unfair political coverage or waste brain cells surfing the net for celebrity gossip while there are intelligent discussions about the meaning of art to be had?
Clap if you love art at www.ovationtv.com