Born Shawn Corey Carter in 1969, JAY-Z is not just a hip hop artist, but an entrepreneur. He is the co-owner of a club, an NBA team, and former CEO of Def Jam records, as well as launching his own clothing line. Free Force: An unauthorized story on JAY-Z looks at JAY-Zs place in the music industry, as well as looking at his endeavors outside pop, including his charity work, lifestyle brand Rocawear and his relationship with Beyonce Knowles.