America’s premier arts network, Ovation TV, today announced a strategic partnership with SpringServe, the leading independent ad serving platform now part of Magnite (NASDAQ: MGNI). Ovation will utilize the SpringServe ad server for its suite of streaming products, which include its award-winning travel-entertainment digital channel JOURNY and its Ovation NOW channel.
Through this partnership, SpringServe’s cutting-edge programmatic technology will allow Ovation to monetize its video advertising inventory more effectively as the company continues to expand its ad-supported video-on-demand (AVOD) and Connected TV (CTV) businesses. Ovation will expand its ad offerings and capabilities to brand partners and marketers with SpringServe’s ad serving platform.
“With over 300 million connected TVs, working with a technology partner that has expertise in the Connected TV field is of paramount importance to JOURNY and Ovation,” stated Liz Janneman, EVP of Network Strategy, Ovation. “We are thrilled to work with SpringServe and its ad serving technology to deliver high-quality ad experiences for our ad partners as well as our viewers.”
“We are excited to support Ovation’s free, ad-supported streaming services by providing the tools and technology they need to effectively manage and monetize their inventory,” said Chris Signore, VP, Head of Sales at SpringServe. “We look forward to working with the Ovation team to help ensure that the engaging content available through JOURNY and other Ovation TV properties is supported with premium ad experiences.”
About SpringServe
SpringServe, now part of Magnite, is the leading independent ad serving platform, purpose-built for OTT, CTV, and video advertising. Its software offers a full stack of ad serving, optimization, and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to help increase ad performance and revenue from media sales. For more information, visit http://www.springserve.com.
About JOURNY
JOURNY is the leading travel-entertainment app at the intersection of travel, art, and culture! Watch award-winning television series focused on immersive experiences and unique storytelling for FREE! Powered by Ovation and designed for the conscientious traveler, our programming packages world travel, cultural tourism, and global citizenry. Utilizing a network of talented and passionate travel filmmakers, producers and creators, JOURNY brings together the voices and stories that make us connected and human. JOURNY is available on 300MM+ connected TVs via Amazon Fire TV, Apple TV, Android TV, Roku, XUMO, Vewd, Samsung TV Plus, VIZIO WatchFree+, Plex, DistroTV, and Verizon Stream; as well as on millions of iOS and Android mobile devices.
About OVATION TV America’s Premier Arts Network
As an independent television, production, and digital media company, OVATION TV has an unparalleled commitment to the arts, culture, and captivating entertainment. Showcasing a lineup of critically acclaimed premium dramas, specials, documentaries, and iconic films, OVATION TV salutes innovative storytelling with popular programming that includes Inside the Actors Studio, Murdoch Mysteries, Frankie Drake Mysteries, Arts Engines, The Fall, Midsomer Murders, The Art Of, Celebrity Conversations, and The Sound of New York. Ovation also powers JOURNY, the dedicated streaming service where art, culture, and travel intersect. The company has provided more than $15M in contributions and in-kind support to arts institutions and arts education. Its signature advocacy platform, STAND FOR THE ARTS, includes a coalition of over 150 arts organizations, cultural institutions, and arts leaders throughout the country raising awareness about art’s positive impact, protecting access for everyone, and encouraging action on behalf of the arts. OVATION TV is available on major providers via cable, satellite, and telco systems including Comcast Cable/Xfinity, DIRECTV Stream, Charter/Spectrum, Verizon FiOS, as well as on demand. You can follow OVATION TV on Facebook, Twitter, YouTube, Instagram, OvationTV.com, and through our App, OVATION NOW.
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SpringServe Contact
Kar Yi Lim
klim@magnite.com